One thing i think of ads is that they are supposed to add something to your site not take away from it. if the first thing you saw on a website was a large banner ad would you want to continue looking down the page? I wouldn't that or i would just remove the ads on the whole page. it is good to have ads on a page as it helps keep the website running many times with out asking for donations from their users.
But Google adsense is not the only type of ads out there. I personally like Amazon Associates.
Amazon has become very nice in how they do ads. they offer even more types of ads than google does. Though Amazon uses a different type of revenue method, they don't pay per click. Amazon pays per turn around in store. so if a visitor clicks on one of amazon ads you don't get paid till they buy something. You may think that this is not as good because you have to wait for someone to buy something before you see any money from that visitor. yes that is one problem though amazon allows you to very much target your audience. for instance if you look at the bottom of this post you will see ads on topics of making money off a website. these i specifically put there and selected each one. this gives you a incredible control over your.
example lets say you where talking about a magazine and you happened to like Website Magazine December 2009
if you want to know more about this or more about specifically adsense or amazon then let me know in comments. if you want further reading on how to monetize your website here are some books.
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